32Red Casino Wins Trademark Fight

By Maria McCoyGoogle

Well-known and established online casino brand 32Red won a trademark dispute with California company, Baysound LLC, over the use of the 32x.com domain. 32Red is well regarded throughout the online casino games industry and has won various awards for player satisfaction and excellence.

The dispute related to Baysound LLC’s operation of an e-gaming affiliate portal that lead some players and visitors to the site to look unfavorably on the 32Red brand. This fight was not unlike a past dispute with William Hill casino brand over the 32 Vegas and 32V domain names that infringed upon the company’s European Community Registered Trade Marks.

A representative of World Intellectual Property Organization commented on the situation, “It is unlikely that the Respondent, being involved in the online gaming industry and with casino gaming affiliates, was not aware of www.32red.com as an online gaming website in 2006 and that the choice of ‘32x’ was merely coincidental.”

The representative went on to say, “The Panel’s view is that the Respondent intentionally acquired the Domain Name to attract, for commercial gain, Internet users to the Respondent’s website by creating a likelihood of confusion with the Complainant’s trade mark as to the source of the Respondent’s website and the gaming services provided therein.”

As a result of the ruling of the World Intellectual Property Organization, Baysound LLC has been directed to transfer the 32x.com domain to 32Red subsidiary, Trafalgar Media Ltd.

32Red runs on Micrograming software and has in the past been the recipient of Casinomeister’s “Casino of the Decade” award. The company is listed and recognized as an eCogra Safe & Fair online operator and received licensure by the Government of Gibraltar.

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