Bally and Aristocrat Partner
- 06/20/2012By Maria McCoyGoogle
This past week, Bally and Aristocrat technologies announced that a deal has been struck between the two brands that will enable them to expand their online casino games presence on a global scale and at the same time increase their product offerings to other businesses.
Bally announced that it will work with top rated online casino games supplier Shuffle Master Inc. and the online poker provider Ongame Networks Ltd. in an effort to develop a poker and iGaming platform.
Commenting on the deal, John Connelly, Vice President of Business Development at Bally Techonologies stated, “Bally is pleased to offer Ongame’s proven poker platform, which will provide a unique offering through its integration on Bally’s iGaming platform. Bally Technologies and Aristocrat Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus creating a combined liquidity pool for our customers.”
The deal specifies that Ongame’s poker content interface will be added to Bally’s iGaming platform. By doing so, the company’s goal is to provide a B2B offering while allowing operators to choose world-class technology. At the same time, the brand will maintain control over their operations.
Connelly continued, “Bally’s objective is to place the control in the hands of the operator. We are providing the necessary tools to have a single view of the player by incorporating existing and online gaming systems, while allowing operators to have the ability to cross-promote between traditional land-based and online consumers.”
Aristocrat’s vice president of system sales and marketing, Kelly Shaw, also shared his thoughts on the deal, “Today both Aristocrat and Bally Technologies have agreed to offer Ongame as one of our preferred poker solutions. We have already begun work on integrating the Ongame poker solution into our nLive platform.”