Betfair Finalizes Five-Year Deal with US Horse Racing Track

By Debra SaundersGoogle

In an unprecedented historical deal, Betfair, the world’s biggest betting community and one of the world’s leading online casino games operators, has signed a five year agreement with the American horse racing track, Hollywood Park, for naming rights to the track. The track will now be known as Betfair Hollywood Park.

Hollywood Park managers looked to the success of Betfair’s sponsorship at the Betfair Lounge at Ascot Racecourse in the United Kingdom. After receiving confirmation on 2013 racing dates, infrastructure investments and improvements at the Hollywood Park track, they decided to create the “Betfair Club.”

Jack Liebau, President of Hollywood Park Racing Association stated, “We realize that US racing, and California racing in particular, simply cannot continue on as it has. We need to look at
the way we do everything in presenting our product to the public and not be afraid to embrace change, particularly if we are going to generate a younger fan base.”

Liebau went on, “We believe that partnering with Betfair to modernize the product will benefit California racing. Exchange wagering is another possibly transformative technological change for horse racing. However, it will only be introduced after a thorough consultation with our Horsemen and Horsewomen and, of course, its implementation is ultimately subject to the approval of the Thoroughbred Owners of California.”

Stephen Burn, Chief Executive Officer for Betfair US and Television Games Network commented as well, “We are deeply committed to changing US horse racing for the better and are delighted to find a partner in Hollywood Park Racing Association willing to take the bold step of trying to change every facet of the racing experience to appeal to a broader and younger audience.”

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