Betfair Launches Mobile App for Android

By Maria McCoyGoogle
In its efforts to improve customer experience, Betfair, the top rated online casino, this past week launched a revamped application for Android mobile devices. Users will be able to enjoy a full online casino games experience on the go.
The company has stated that the changes are part of their continued “commitment to enhancing its mobile offering, and in particular improving the betting experience of customers who use Android devices.”
Vice President for Betfair’s Mobile Division, Raj Vemulapalli, expressed his excitement about the debut of the new product and stated, “Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming.”
Vemulapall continued, “This app will build on the already formidable performance of our mobile division, which recorded £22.7 million in revenues in fiscal year 2012 and saw a 122 percent increase in the number of bets placed. We have already seen the benefits of significant product investment with our new native iPhone and iPad applications winning industry awards and featuring in wider reviews like the Sunday Times Top 500 Apps and a Best of British Apps report in association with UK Trade and Industry.”
The top online casino site recently announced that its mobile divison has grown significantly with over 275,000 active mobile customers. From this number, they have reported that 44 million mobile bets have been placed in 2012. This has resulted in revenue generation of £22.7 million.

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