Boyd Launches Social Gaming for Casino Loyalty Program

By Debra SaundersGoogle

This past week, Boyd Gaming Corporation announced the launch of a new and updated online casino games program called B Connected Social and have deemed it the first comprehensive social gaming platform in conjunction with a casino industry loyalty program.

B Connected Social gives players the opportunity to reap rewards for utilizing B Connected Online, B Connected Mobile, or sharing promotions and events via a player’s personal social networking sites. Players can earn B Connected Social points, unlock badges, and compete with other B Connected Social members for prizes. Players will also have the opportunity to discuss amongst themselves on topics such as the newest no deposit bonus codes.

Mystery bonuses and promotions also will randomly appear to encourage players to log in and play frequently and players’ scores will be displayed on the web site for bragging rights. The network can be accessed from mobile devices and can be used in addition to mobile online casinos.

Paul Chakmak, Executive Vice President and Chief Operating Officer of Boyd Gaming stated, “Since its launch three years ago, B Connected Online has become one of the gaming industry’s most visited websites, receiving numerous national awards for its ease of use and highly personalized information. The popularity of online social gaming is exploding, and we are confident the groundbreaking features of B Connected Social will further distinguish B Connected Online as the leading website in the gaming industry.”

In addition to B Connected Social, the new website includes a section called “my alerts,” which uses instant messages to alert to players of specific important occurrences including new offers, promotions, ticket sales, and slot machine debuts.


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