Bwin Named Official Sponsor of Manchester United


08/01/2012
By Debra SaundersGoogle
This past week, top rated online casino brand, Bwin, was named the official online casino gaming and betting partner of English football team Manchester United. The deal between the two will expand the company’s international sponsorship portfolio.
 
Bwin is replacing Betfair as the official online gaming and betting partner of the popular and award winning team. The company has now become part of a sponsorship roster that includes insurance company AON, Nike and DHL. There’s no official determination of how much Bwin is paying for the deal, but it’s likely in the millions. Betfair was the main sponsor for three years, after replacing Betfred.
 
One of the perks of becoming the official gaming and betting partner means that the brand can use the Manchester United logo in its marketing as well as place signage around the stadium.
 
Manchester United seems equally excited about the partnership, proclaiming on its website, “Two giants in the world of sports coming together to start an enthralling partnership. From now on, bwin is Official Online Gaming and Betting Partner of English record-holders Manchester United!”
 
Forbes magazine recently declared Manchester United the most valuable team in the world, estimating the teams’ worth at around $2.23 billion.

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