Gaming Deal Reached Between 888 and Caesars for US Market


04/22/2012
By Debra SaundersGoogle

888 has just announced that it has signed a deal with Caesars Interactive Entertainment with the goal of expanding their UK online casino games software licensing agreement to the United States. This move stands as another effort towards positioning the company should online gambling and top online casinos become legalized in the United States.

If proposed legislation on casino games online passes in either individual states across the country or by the federal government, 888's independent B2B company, Dragonfish will be ready to debut real money poker for American players almost immediately. Dragonfish will be able to support a few of Caesars' already-established poker brands for the online market.

888 already submitted an application for licensure to the Nevada Gaming Control Board. In 2010, The Nevada Gaming Commission approved the business relationship between 888 and Caesars. The partnership between the two companies began in 2009 and has expanded ever since.

888 Deputy Chairman Brian Mattingley commented that 888 has taken a prudent approach to regulation and this latest deal puts it and Dragonfish in pole position for the US market. He went on to say that the deal gives the company a strong platform to roll out its cutting edge, turnkey solution to other potential partners once the market opens up.

Caesars CEO Mitch Garber was equally positive, citing 888's success in promoting the World Series of Poker brand in the United Kingdom for the last three years, and predicting that with current momentum toward federal or state-by-state regulation of online casino games, 888 will be ready to move forward. 


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