Online Gaming Software Company, Playtech Expands to Mexico and Latin America


04/05/2012
By Maria McCoyGoogle

The online gaming software company, Playtech, has made a deal with Grupo Caliente, Mexico's largest land-based gaming operator, to be its exclusive provider of online casino games software.  Grupo Caliente currently runs over ninety land-based gambling arenas, which include casinos, bingo halls, video lottery terminals, sports betting operations, live greyhound racing and simulcast horse racing across Mexico, Central and South America.

Playtech has been expanding its network around the world and is determined to play a leading role in the regulated online casino games market. With this agreement, Playtech will provide Grupo Caliente’s entire online casino product, including table and slot games. The deal also stipulates that Playtech will provide its own branded online slots that are based on Marvel super heroes. Playtech's Information Management Solution technology platform will support the games, giving Playtech clients the ability to maximize their player experience and returns.

The online casino games will be operated by Grupo Caliente in adherence with Mexican gaming regulations, which apply to Mexico and parts of Latin America. As part of the deal, when Grupo Caliente is brings other Latin American countries under its jurisdiction, Playtech will offer its games to them as well.

CEO of Playtech, Mor Weizer, stated that the company is pleased to work with Latin America's largest and most respected operator of top online casinos. He believes that over time Playtech and Grupo Caliente would develop a very strong relationship. Weizer went on to say, "Our work with Caliente is in line with Playtech's strategy of entering new regulated markets and diversifies the company's geographic footprint beyond its European and Asian marketplaces."

Eduardo Hernandez, CEO of Grupo Caliente, expressed his belief that this venture will provide the company with a state of the art online casino platform that will deliver the best casino games experience to their players. He stated, "With our combined expertise and commitment to excellence, we will be able to fully expand into Latin American regulated markets."


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