Playtech Forms New Casino Partnerships


02/23/2012
By Maria McCoyGoogle

Playtech, the online casino games developer, has entered into a number of new partnerships with various casino operators around the world.  In Germany, Playtech partnered with Gauselmann, a veteran casino operator, in order to develop gaming products for the German market.  The extent of their joint activity is still dependent on German regulatory developments, but assuming all goes according to plan, they will offer sports betting in addition to other games.  The joint venture is essentially fifty-fifty between the two companies, though Gauselmann has a fraction of a percent more for legal reasons.

Playtech has also entered, in light of the increasing likelihood of legalization, into a partnership with South African casino resort operator Peermont.  Peermont, who operates 14 resorts and casinos with an annual revenue exceeding €260 million, is joining forces with Playtech for the purposes of offering online sports betting.  This gamble is dependent on the passing of legislation currently moving through the South African Parliament.  Playtech will supply the technical backend and software for the venture which is expected to draw direct revenue for the companies.

If you can’t beat them, join them; and if you can’t join them, you can always buy them out.  Playtech purchased rival sports betting software developer Geneity for 11 million pounds.  Geneity, established in 2006, provided software for major clients like Ladbrokes and Betfair.  The Geneity software will replace Playtech’s current sports betting software.  The newest acquisition will be joined together with another Playtech acquisition, Mobenga, the mobile online casino developer, in order to offer mobile sports betting.  Online casino reviews expect the new acquisition to strengthen Playtech’s position in the international sports betting market.


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