Rock Gaming Makes Deal for Caesars Interactive Online Social Gaming

By Debra SaundersGoogle

According to information from the United States Securities and Exchange Commission, Caesars Entertainment sold a percentage of its online casino games subsidiary to its partner, Rock Gaming, for $60.8 million. The percentage that Rock Gaming acquired includes part of the business that manages the World Series of Poker and recently launched Caesars Casino for Facebook. Caesars hopes to be the number one mobile online casino provider of online casino games.

In the deal, Caesars left the option open for Rock Gaming to increase its shares in the company by twenty-five percent, $19.2 million. Rock and Caesars already partner in the management of two of Ohio’s four new casinos in Cleveland and Cincinnati. The companies are also in talks to acquire a license that will allow them to develop and operate a video lottery terminal facility in downtown Baltimore with joint venture partners CVPR Gaming Holdings, LLC, and The Stronach Group.

In a statement, Rock Gaming stated, “Rock Gaming is pleased to expand our relationship with the Caesars organization through an investment in Caesars Interactive Entertainment. Through our existing joint venture to develop full-service urban casinos in Cleveland and Cincinnati… we believe that an investment in CIE is a natural next step to align our interests and talents with Caesars.”

Ceasars is looking at the future development of social gaming and top mobile online casinos and bonuses. They understand that there is significant revenue that can be generated from these avenues.

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