Shuffle Master Gaming Acquires Ongame Network


04/04/2012
By Debra SaundersGoogle

Worldwide gaming provider, Shuffle Master, announced a €19.5 million agreement to acquire Ongame Network, Ltd., one of the largest providers of poker to online casino game operators.

Ongame is a subsidiary of bwin.party Services of Austria. It encompasses over 25 brands and operators, such as bwin, Betfair, and Coral Poker. Ongame representatives believe that the acquisition will provide European players with the best possible online poker experience.

Shuffle Master is best known for providing automatic card shufflers and roulette chip sorters to casinos throughout the world. The company also recently released iGaming to the market, which features online versions of their table games, social gaming, and mobile applications.

In response to the deal, Peter Bertilsson, managing director of Ongame said, "Shuffle Master is renowned for offering its customers a unique and diverse suite of products designed to meet the needs of today's online operators and casinos." He continued, “I am confident that together, our organizations are going to be able to develop the very best in new and innovative solutions for the iGaming market."

The terms of the agreement stipulate that Shuffle Master will pay bwin.party €19.5 million for its shares of Ongame, with a €10 million bonus if online, real-money poker is legalized within five years in the United States.

Gavin Isaacs, Chief Executive Officer of Shuffle Master, said in a statement, "Our acquisition of Ongame will allow Shuffle Master to offer a scalable, proven and secure solution for online poker.” He went on to say that, "I am confident that Ongame will fit seamlessly into our ongoing interactive initiatives of delivering our renowned brands to online gaming operators, partner web sites, social networks and mobile platforms.”

The deal is expected to be completed by the end of the year.


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