Two New Major Football Sponsorships for Unibet


02/14/2012
By Maria McCoyGoogle

The popular sports betting and online casino site Unibet has entered a three year contract of sponsorship with F.C. Midtjylland (The Midtjylland Football Club, FCM) and F.C. København (The Copenhagen Football Club, FCK).  As a result of the contract Unibet acquires exclusive betting partner rights with these two clubs. 

This new sponsorship contract between the Swedish top online casino site and the two Danish clubs has materialized following liberalization of Danish gaming regulations.  FCK CEO Anders Hørsholt that it goes without saying that the top gaming site, Unibet, would partner with the number one team in Scandinavia, FCK.  He commented that his team, which competes widely in Europe-wide competitions, was sought after by other sports betting companies, though Unibet was the only real choice.  Hørsholt closed saying that he was happy to see the interest with which Unibet is activating its new deal with FCK fans and is sure the new partnership will mutually benefit Unibet, the Club, and FCK fans alike.

Unibet Denmark General Manager Kim Olesen commented that Unibet is very happy regarding the new contract with Denmark’s two most ambitious football clubs.  She said that just like the two clubs are ambitious about being the best in football, so to Unibet is ambitious to be the number one betting site in Denmark.  She concluded with the hope that the synergy between the ambitious organizations will certainly position Unibet at the forefront of the market.

FCM Sports Director Jens Ørgaard added that Unibet, which is a celebrated operator, and FCM, a leading football club, share a belief in challenging the system.  Ørgaard concluded saying that Unibet correctly identified the club’s high potential and expects productive cooperation.

Unibet has online casino games as well.


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