WagerLogic and Maxymiser Make Deal to Enhance Experience


05/12/2012
By Maria McCoyGoogle

WagerLogic Limited is an online casino games software specialist and subsidiary of CryptoLogic Limited responsible for the licensing of casino games software and services. They have made a deal with Maxymiser in an effort to increase registrations and deposits for both its InterCasino and VIP Casino top rated online casino brands and to increase the lifetime value of players.

Head of Acquisition for WagerLogic , Nick Getley, commented, “Maxymiser clearly offers the best testing solution on the market and we are confident its approach will give us the insights that we need to optimize our sites for all visitors and international audiences. Testing is not a one-time fix but an evolutionary process and Maxymiser is the right long-term partner to ensure WagerLogic can optimise all its online assets.”

In the initial phase, WagerLogic will make use of Maxymiser’s MaxTEST™ to serve multiple variants of content and format simultaneously to site visitors, while monitoring and measuring the effects on the rates of conversion and profits.

Maxymiser has offices in the US, United Kingdom, Germany and the Ukraine. Wayne Morris, General Manager in the UK stated, “There is no place for guess work when it comes to deciding the best design, content and layout combinations to drive conversions on a website. In such a competitive online landscape, operators like WagerLogic understand that sophisticated testing and personalization are critical to providing in-depth insights that inform a long-term and strategic road map for website optimization.”


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